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Join us on April 23 at noon MST for a presentation from Donald Bruce, who will bring his background on tax policy to the ongoing discussion of Name, Image and Likeness (NIL) rules that enable college athletes to receive financial compensation through marketing and promotional endeavors. This virtual-only presentation will take place at noon MST.

Donald Bruce is the Randy and Jenny Boyd Distinguished Professor in the Haslam College of Business at the University of Tennessee with a joint appointment as Director of the Boyd Center for Business and Economic Research and Professor in the Department of Economics. He joined the UT faculty in 1999 after receiving his M.A. and Ph.D. in Economics from Syracuse University and his B.A. with honors in Economics from Drew University. As a Boyd Center economist, he regularly provides objective, non-partisan policy research and evaluation under contracts with an array of government agencies at the federal and state levels, companies, and non-profit organizations. His ongoing work includes Tennessee state tax revenue forecasting for the State Funding Board and tax forecasting and consulting for the Metropolitan Government of Nashville and Davidson County. Recent clients include the Tennessee Departments of Finance and Administration, Human Services, Education, and Labor and Workforce Development, the Knox Education Foundation, and the Tennessee State Collaborative on Reforming Education.

Dr. Bruce has also served as the University of Tennessee's Faculty Athletics Representative (FAR) to the NCAA since 2012.  He is the most recent past president of 1A FAR, the national organization of FARs at football bowl subdivision institutions.  He currently sits on the NCAA Division 1 Council and has previously served on the NCAA’s first Name/Image/Likeness working group and the NCAA Constitution Committee.